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Blowing Your Own Horn - A Key Marketing Strategy for Small Business -- Building Credibility Through Success Stories --Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum - professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. Small Business Marketing: Specialize or Generalize? There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services. Building A Business That Works For You Before you want to build your business, you need to know why you are in this business.Many of us entered business as a technician. Selling Your Business, Entrepreneurs Role $elling $elling $ellingWhat makes a great sales person? Well, the natural ability to sell defnitely could not hurt. Sales people are a passionate, obviously people oriented, motivated and energetic bunch. Profits are within 6 Degrees of Freedom How far away is the person you need to meet?We have spent some time discussing your inner circle and have suggested that you take time to list all of the people that you know and that KNOW YOU. This inner circle is the start of finding out who knows a person that you need to meet. Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field Many years ago, I had warned the carwash industry of problems brewing in customer dissatisfaction as we continued to grow our car wash company into a National Franchise Chain. I warned of environmental controls, speed of wash, water usage, quality of labor, price points, car wash fundraisers, car damage, up selling and hot wax. How to Give Informative Talks Why should you do informative talks to smaller groups?Informative talks to smaller groups allow you more intimacy with the audience. You will be able to more closely connect with their needs and their responses to your speech. Finance Your Small Business: So Much Money, So Little Time $37.4 million funded from venture capital today. Public Relations: Antidote for Small Business Failure When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. Why Small Businesses Fail (or Fail to Thrive) Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. 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