| |
| |
| Internet Marketing Information | |
|
|
|
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost! Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times. But why would I want to do this? I already deal with these people offline. Most businesses are not open 24 hours per day, 7 days per week, 365 days per year. Most websites, however, are available on a 24/7/365 basis. Many people, especially those with busy lifestyles, tend to use the Internet during non-business hours. To give a few examples: business owners will often check their emails and visit suppliers' websites later in the evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into the wee hours of the night. Some of these techniques will also generate new clients as well; the possibility exists that you will attract a client whom you have had no prior dealings with. If you employ some of the offline marketing techniques listed below, it could very well be your site and company that they deal with first! Include your website and email address on your business cards and other print marketing material. While this may seem rather obvious, most businesses do not elect to do so, and it usually ends up costing them potential revenue and profits as a result. Let people know you have a method where you can be reached and information on your company's products and services can be found at any time. Use your company vehicle as a "billboard". Automotive decals are a relatively inexpensive way to advertise your company's services. Depending on what you want, decals can cost anywhere from approx. $20-$200 CDN, and will last until you choose to remove them from your car or truck. The best part is that every time you want to reach a new target market for your advertisement, all you have to do is drive! Note: there are more expensive decals available, but these are usually combinations of text and artwork. The text portions of the decals tend to be minimal in cost, as they are the simpler elements. Ask potential offline advertising suppliers for an "ad study". Some advertising suppliers have a method whereby they will offer the advertiser a sample advertisement or placement as a form of an "effectiveness" study. In exchange, the advertiser agrees to reveal the full results of his/her marketing campaign to the supplier. This isn't something that very many companies do, but the few that do are generally suppliers worth dealing with. Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them read the information over, being prepared to answer and ask any questions that may arise from said information. More Ideas Press releases. If you have a new product or service, create a "media" section for your website that outlines its details and promote the hyperlink via press release to various mass media. PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers---and it's free! Promotional clothing. If your business has "uniforms" or "staff shirts", then including your website hyperlink on these items is a great way to promote your business at no extra charge. Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they ship the user a free Microsoft t-shirt via UPS with nothing except for the Microsoft OEM website URL on the back. Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo on the jersey of a kids' baseball team as a form of sponsorship. Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink. Outdoor signage/signboards. Catch the attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they have the time to do so to gather more information. Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage. A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications have the unique property of being able to attract the human eye to them, and a website URL tends to stick in one's mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner. These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck! About The Author Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
10 Creative Ways to Sell and Market Resale Rights Products Offline Are you having a tough time selling that ebook or resale rights product online? Is the online market for your info product over saturated? Maybe your ebook is too niche focused and doesn't draw much traffic from online keyword searches.Let's not get discouraged. 5 Surefire Ways to Increase Sales The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. Online Business Mistakes Everybody makes mistakes, but nobody likes to talk about them. We feel silly and foolish, even though we could not possibly have known. Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices Try to run a search for the name Edward Gilbert. You'll garner about 2,700,000 hits, and the most prominent of them would refer to Edward Gilbert the doctor, Edward Gilbert the lawyer, and Edward Gilbert the deceased professional wrestler. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures.Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and the person you partner with, but also your customer!A great example of a joint venture that can be used to double the size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. The Unsung Heroes Of Internet Marketing One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!This may sound crazy, but it's true. People want results yesterday, not tomorrow, not a few months down the line, but yesterday. The Most Valuable Asset in Marketing - Do YOU have It? The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it?INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or professional standards. How Can You Can Go From Zero To Hero Overnight? Viral Marketing! Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. Marketing Gurus: Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales The following 3 secrets revolutionized my life. For years I had tried everything I knew with no success. Learning More About Your Customers to Achieve Maximum Online Profits! Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers One way to keep in touch with your customers and so keep them coming back to buy from you and also bring new customers to you is to survey them.Below are some of these internet marketing tips to help you do this. How to Choose an Internet Marketing Company -- Internet Marketing Determines Web Success --Internet marketing is essential to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play. You Gotta Think -- Strategic Internet Marketing! Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?Most online marketers are lost in the woods of the internet.So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques. Making Your Money Work For You - And Not The Other Way Around! Most people spend their entire lives working hard for someone else. What most people do not realize is that there is a better way. 10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales 1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www. Single Best Way To Turn Visitors Into Rabid Buyers Did you know that, on average, only 2% of visitors to your website will purchase your product or service?Good news, you can improve that number, quite radically by collecting subscribers and re-marketing your site to them.Two ways you can do that - a hard way and an easy way. Dramatically Boost Your Exposure With A Press Release Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.Here are a few things to keep in mind when writing a press release. Niche Marketing the Right Way! Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money.
|
| home | site map |
| © myfinancialsolutiononline.com 2007 |
