| |
| |
| Internet Marketing Information | |
|
|
|
At Last, A Plain English Guide to Internet Marketing
Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net? Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly. Market Research consultant for Inteltab, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make Internet marketing more accessible may be due to his past experience as a teacher. "I was sick of all the gobbledegook that surrounds the Internet, even today," he explains. "Marketing on the Net isn't rocket science and should not be presented as such. Everyone should have access to it. That's the beauty of it." Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner's guide to marketing on the Internet, covering everything from domain names to e-commerce and merchant accounts, and written in plain English. This is designed for the small business user and the home business user who does not want to spend a fortune on outside "experts". The key to most of Internet marketing is search engine optimisation. The key to good search engine optimisation is keyword research. In other words, knowing which keywords or search terms people are using to find what they're looking for on the Internet. If keyword research is done properly then there is no doubt that you will get highly targeted visitors to your website. This is obviously the professional way of going about things. It is the antithesis to the "spam" approach (unsolicited commercial emails) which achieves extremely poor results and simply annoys anyone unfortunate enough to be on the receiving end. But which search engine should you optimise for? The search engine of choice at the moment is Google. There are two good reasons for this. Firstly, Google is the most popular search engine on the Internet today. It is known for the quality and relevance of its search results, and so people trust it. Secondly, over the last couple of years Google has joined alliances with other search engines and directories. AOL and Netscape share Google's search findings, so you'll have similar search results on the AOL and Netscape databases. Other lesser databases also rely on Google, so that if you are well represented on Google, then you'll be well represented on over sixty per cent of Internet search facilities. Yahoo, the world's most popular directory, has since launched its own search engine, which makes it now a main competitor to Google (in the past Yahoo took its own results from Google's database). You can still submit your site to Yahoo for free, but expect a listing to take several weeks.For a more immediate effect you may wish to explore Yahoo's alliance with Pay Per Click engine Overture. Microsoft is also said to be developing its own search engine as part of its MSN sphere of influence. Expect this to be a major player as well. You should also obtain a listing on the Open Directory Project (DMOZ.org) which is not much known about but very well respected in the search engine optimisation industry. The Open Directory does not use the normal search engine "spiders" or robot searchers; instead it uses over thirty thousand volunteer human editors who are ostensibly experts in their own fields. The theory behind this is that it ensures relevancy, accuracy and quality of all listings. A listing in DMOZ will therefore ensure a listing on Google and probably earn you an enhanced ranking there. Then all the others, like Yahoo, AOL, Netscape, MSN and the rest are bound to follow. Optimisation is everything. The Applied Web Marketing website itself has the number one position on Google out of 1.47 million search results for the search term "applied web marketing". After optimisation is the submission process. Perceived wisdom of the moment says it is best to submit manually. Manual submissions to dozens of search engines and directories can be very time-consuming, however. There are some good automated and semi-automated software packages available out there to do the submissions for you. But for the major players do find the time for manual submissions. Some search engines, for example Alta Vista, make it impossible for automated submission by software programs, because of individualised text codes that must be entered by hand at the start of the submission process, so you have to submit to Alta Vista manually as well. But that just takes about three minutes. Don't bother with ads that say that they can "blast your web site to 500,000 search engines". There aren't that many search engines; there's only a few hundred in total, and only about a dozen of any major importance. You'll just pay your money and be very disappointed. Most of these so-called search engines are link farms, FFA or free-for-all sites, which nobody every looks at, and which are responsible chiefly for sending out spam. If you link to such web sites you risk being penalised by the bona fide search engines. The next thing to have lots of is patience. A listing on Google should probably appear within a couple of weeks if you have optimised your pages roperly. Incidentally, if you have multiple pages on your web site, as is mostly the case, it is important only to submit the index or home page, and let Google's spider "Googlebot" to find and index the other pages itself using the links that you should have set up on your site. The Applied Web Marketing guide has useful links to many resources, lots of them completely free, and to the submission pages of the major search engines and directories, making it a perfect site to begin your journey into the world of Internet marketing. About The Author Gordon Goodfellow has spent 20 years in the market research industry as a research manager and specwriter consultant. He now runs a thriving Internet marketing consultancy with clients all over the world. The main website, www.AppliedWebMarketing.com, is freely accessible.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Budget Webmasters Guide to Increased Credibility - Part One Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article 'til I'm blue in the face (Vent much? Why, yes and thanks for listening!), and I realized what makes me give out my real email address. Get Permission to Earn Income Online for Life Today, the internet is an excellent media to reach out to the masses. You should really get to know your market niches. Marketing Using Minisites When it comes to making money online, there are a wide variety of web sites with different graphics and copy with some being very detailed and some not. The important thing is that both generate cash. Understanding the Power of Viral Marketing Online The story of how Hotmail moved from zero to a couple of million subscribers in a few months is one that is often told in many sites all over the net. However it is a story that many do not quite understand. Top Ten Ways to Attract Targeted Local Customers With Online Marketing Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?The biggest mistake local businesses make is not using the Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are the first choice over their competition.Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. How To Get Qualified Visitors to Your Site Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. Single Best Way To Turn Visitors Into Rabid Buyers Did you know that, on average, only 2% of visitors to your website will purchase your product or service?Good news, you can improve that number, quite radically by collecting subscribers and re-marketing your site to them.Two ways you can do that - a hard way and an easy way. Five Ways To Maximize Profit In Resale Rights Marketing Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. How To Take Advantage Of Your Competition When people market their business, they pay little attention to their competition. However, they can learn a lot from them. 4 of the Top 5 Search Engine Benefits to Article Marketing You've probably heard by now that article marketing can help you build links back to your site.But there's a lot more to it than that. The Undeniable Value Of Differentiation With all the people offering products and services online, what sets yours apart from the crowd?You can't argue this, to succeed you need to differentiate yourself.Online businesses come and go every day and about 90% fail. Marketers: Are We Getting Dumb? Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have you been online later? I suppose so.. What is Article Marketing? Simply put article marketing is advertising your web site through the use of articles. This choose of advertising is preferable over others for the simple fact that it's free. How To Hold On To Your Customers Like Hell And Make Them Pay You Again And Again! With the years competition online, has become fierce. Studies shows already that there are more web pages in cyberspace today than there are humans on the face of the earth. The Reality Of How To Make Money In An Online Business "Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. How To Get An Instant Flow Of Traffic Doing What You Always Do How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe. Six Little Used Online Marketing Strategies 1. Utilize Your KnowledgeDo you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. Think Outside The Box: Home Internet Business Ideas Imagine never having to leave your home to work. Not having to deal with traffic, office politics, annoying co-workers, or pretentious bosses make excellent arguments to working out of the comfort of your own home. Growing Your Business On-line: A Fresh Perspective Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.The web can literally - physically - connect companies, people, ideas, and processes instantly. Internet Marketing - Have a Beer With Your Own Internet Marketing Consultant Did you ever wish that you could sit at the feet of an Internet marketing master?Would you like a true expert to cast an eye over your website and give you direct individual feedback? Internet marketing? Website design? Page layout? Adsense secrets? Revenue maximisation? Mailing list techniques and more - the list is limited only by your imagination.Until a few days ago all of that would have seemed impossible - just too good to be true.
|
| home | site map |
| © myfinancialsolutiononline.com 2007 |
