| |
| |
| Internet Marketing Information | |
|
|
|
10 Ways to Exceed Your Clients Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering." 1. Manage expectations on initial Search Engine placement: Do NOT tell your prospect that you will get their web site placing in the top 10 search results right away. Don't guarantee that you you'll get them thousands of visitors right away. I tell my prospects that I will do my best to position them within the top 30 search results initially. As you know, in this business there are no absolute guarantees, but even if you can often position a client within the top 10 search results on at least a few of the Majors right away, think about what you say before you say it. People are tired of hearing a lot hype. Many firms make the mistake of pedaling a lot of trumped up claims, even before they learn and understand a prospects business. With so many people out there, who will promise the world to get a sale, a little realism goes a long way to establishing your credibility. Setting a client's expectations low initially, only enhances the effect of achieving a high-ranking result. Why not initially tell your client something that is EASY to believe. I like to teach the client to expect top placement over a period of 3 to 6 months. It's much easier for them to believe and for each time you immediately place within the top 10 quickly, the client has another exciting surprise! Learn to under promise and really over deliver every time! Focus on educating your clients and teaching them truths that others only gloss over (or are not aware of themselves). 2. Blow away old misconceptions While some web firms talk about the huge volume of "Hits" to their customers sites, I teach my prospects very early, that "hits" are irrelevant. Hits are not the best means of determining site activity. A hit is NOT a visitor. A hit can be any action from the server. For example a page that displays 1 image, 10 buttons, 1 logo and plays music in the background, might generate up to 14 hits for every visitor to the site. This is best explained by showing the client an activity report and pointing out the difference between hits (any action from the server) and User Sessions (actual visitors). Eliminating any of the common misconceptions about traffic right from the start, will serve you well in a marketplace where others are selling nothing more than hype. Set yourself apart from the rest. Instead of letting customers believe old ideas, educate them and help your customer to grasp how things work. 3. Teach your client about the time required for initial indexing: I tell my client not to expect much site activity right away. I like to prepare them for the time it takes robots to visit their site for the first time. Once again, this a great opportunity to set your client's expectation a little lower. If we give them an expectation of waiting approximately 6 weeks after registration, before traffic commences, we know that some search engines will probably begin to visit in 3 to 5 weeks. Indeed a few may occasionally even visit within just 48 hours from the time you register. However, creating an expectation of 6 to 8 weeks allows you to out-perform yourself every time. If you really must exaggerate...then under promise and over deliver. Success Principle: Teach your client's the truth and learn to manage your client's expectations. If you deliver above average results and communicate well, you will have a client for a lifetime. 4. Tip on Mass Search Engine Registration: Have you been telling your client about how you are going to register them with 250 search engines for free? This is an old out dated approach but you may be surprised at how many competitors will be saying the very same thing (because literally anyone can buy auto submission software). I take a different approach. I ask the prospect this question: "Have you ever wondered why some web developers may offer to register you with 250 search engines for free?" The answer is simple...that's exactly what it's worth. ZERO ......I then go on to teach them how targeted traffic is only realized through achieving a high ranking on the Major search engines. Show them an activity report to validate it. Then educate them about how you remain focused on optimizing their Web site for the Major Search engines. By setting realistic expectations on search engine registration, and telling them the truth about where most of their traffic will come from, you once again are providing an education that others in the business forget to give their clients. 5. Teach your clients about the value of Manual SE Registration: If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do). 6. Teach your clients about the risk and annoyance of FFA Links: FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Over the years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in by the many "special offers." Educate your clients and save them headaches. 7. Build long term relationships with your clients. Taking the consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can about the Internet side of their business. The time you spend educating your client pays fairly big dividends in terms of customer loyalty. What happens after a while is, your customers will seek your advice on issues rather than just get taken advantage of by one of those e-mail deals that sounds to good to be true. Care for your client's business as if it were your own! 8. Does your client need help to write a Media Release? This may be a stretch for some SEO's but look for opportunities to help your client promote their web site in different ways. I like to assist my clients by doing little things that are easy for me to do, don't really take too much time and add extra value to my service. Examples of these services might be to help your client write a good media release or the creation of little counter top signs that advertise the clients URL. Do they need a little checklist to help them promote their URL? Think value added! 9. Practice customer service excellence. One of the biggest loopholes in the Internet marketing and SEO business, is lack of quality customer service. Do you return their calls? Do you look after their questions promptly? Do you keep them informed about the newest trends? 10. See your customer, as a customer for life. Care for your customers business as much as you can with full attention to detail. Most business owners are far to busy running their business to look after all of their "web presence" issues. This is why they hire you in the first place. If you remember to deliver "excellence" in both customer service and communication, you'll have distinct advantages over many other competitors. Look after your customers well, and they will definitely look after you well too. About The Author John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team. john@searchengineworkshops.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Eyes on your eCommerce Website Copyright 2005 Richard KeirIn a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block. Online Advertising Techniques Online advertising is necessary for your computer business to grow. An attention-grabbing ad is very important to the success of your web site. Chasing New Business? As well you should. New business is what makes the world go round. The Secret Of Discovering Your Own Profitable Passion Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people make the mistake of throwing up a website and creating a product without looking the basics first and then wondering why they haven't been able to get any traffic or customers. How to Communicate with Prospects All Over the World Who Speak a Different Language I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof. Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE. Viral Marketing - Spread the Word While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them. Mortgage Marketing: What To Expect From Your New Website The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. Building Community Websites = Success Online In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. The Vital Tools To Marketing Success Special Article Report: Theses Keys Work!Many times over the past few years I have had subscribers and business partners ask me why and how I am able to not have a day time job and work from home fulltime when they are doing the same thing and still are caught up in the day to day grind?Simple Really, The article I write below will help you understand how to suck in profits without having to spend your life savings to do it. Many top names in marketing and advertising ask me why I dont put all of what you are about to learn in a ebook and sell it for a profit?Mainly because there is enough of that going around now! Many different times you will see a ebook or software that comes out claiming to be the next BIG secret to success just to find out the only one succeeding in making anything from it is the so called GuRu himself. Dont Treat Your Business Like a Casino It's amazing how many people are jumping into the internet marketing business. The good news is that the pie is pretty unlimited so we can all get a nice slice. Money Can Still be Made on the Internet Even though the days of an IPO generating millions of dollars are gone, money can still be made on the Internet. How can you make money online?One way to make money online is to become an affiliate on someone else's website. How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions Copyright 2005 Tinu AbayomiPaulIn my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall. Profiting From Your Online Business Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. Online Joint Venture Ideas A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. My Dumbest Marketing Blunder And How You Can Avoid It When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. How To Make Money Online Catch the cash on the net?in more ways than one.Thousands of dollars in commission? Does the idea sound too good to be true? Well, it's what people like you and me are earning these days. My Wacky Test Marketing Experiment Succeeded In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase. Marketing Gurus: Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Do This - and Destroy Your Resale Rights Business! There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting. It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. Viral Marketing: Is Your Website Infected? Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website.
|
| home | site map |
| © myfinancialsolutiononline.com 2007 |
