| |
| |
| Internet Marketing Information | |
|
|
|
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive? Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. From Zero To Hero - Overnight! When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched. As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth. So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read: "To get your FREE email account goto www.hotmail.com". As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history. But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration? Viral Marketing Can Really Pack A Punch The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester. The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred. All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Being Part Of Groups There are many different ways to have fun and socialize on the internet. One of the most fulfilling things that you can do is join one of the many social groups that exist. Web Success Secret - Overdeliver A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc. Its All About The Leads: Publishing to Capture Profits All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. Boost Your Sales Copy With One Simple Tweak Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit. It is incredibly simple; seriously, I promise! All that you need is a very basic understanding of HTML, like how to make hyperlinks, and I will teach you everything else. Ten Simple Tips To Create A Money Magnet Web Site! Staying awake at night wondering how to pump up your sagging Internet sales?After all, your reports say you're driving the right audience to your site. AND your sales pitch appeals to these visitors. Five Proven Methods For Increased Internet Sales There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet. Dumb Money And Smart Money One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business.This internet marketing "stuff" has been a God send for me and it can be for Anyone of you who will apply yourself and be very, very serious with it, not get rich overnite - but I am talking about coming in to this "net marketing world" with the same attitude that I came in with. How To Profit From HOT Niche Markets - Every Time! Do you want to learn two proven niche marketing business models that are virtually guaranteed to succeed - in all niches? So do hundreds of my clients. They ask me every day. Headlines Bring Sales--Where and How to Use Them - Part 2 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales Here are the 10 heavy duty online sales tactics that have helped me to sky rocket my sales:1. Add extra subjects to your web site. How to Market Your Web Site with Ethical Linking Your web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Yahoo Search Marketing: Is an Effective Online Marketing Tool Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and InfospaceProduct Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of usersTravel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelersDirectory Submit: Powered by the powerful Yahoo! Search, submit your business information in Yahoo! Directory. Analyzing Website Traffic Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Make Use of the Signature Line in Your Email Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?Why not put your email to work for you?! Add a link or two to your signature file. Mine looks something like this:~~~~~~~~~~~~~ SusanneI am a Work at Home Mom Wannabe http://www. Seven Tips For A Successful Internet Marketing Campaign Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Hype! Has The Internet Gone Too Far? I remember back in the 1980s (history for many of you reading this), I had a friend working at the University of California who had access to the Internet through the University system. It was new, it was esoteric, it was for academicians, nerds, and professional scientists. Harness the Power of the Internet Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. Product Marketing for Home Based Online Businesses If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free. Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget! Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!What is it?The fact that you don't analyze what type of advertising is working for you and which are not doing so well!Analyzing the results of your advertising campaigns will help you determine where your money should go. Five Ways to Give People a Reason to Buy Your Product or Service Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work.
|
| home | site map |
| © myfinancialsolutiononline.com 2007 |
